Powers of Persuasion – December

Persuasion is critical…

We know definitely that the brain is hard wired to take mental short-cuts whenever we make decisions. Internal mechanisms help us quickly assimilate information and quickly take the appropriate next step. Those that understand how these mechanisms work have enormous power to help others make easy, quick decisions.


The Friendship Power

Trust, friendship and common bonds are a key Power.

The Authority Power
By effectively showing credibility, knowledge and authority, you reduce the risk inherent in most decisions.

The Reciprocity Power
This is the well documented, universal psychological requirement for quid pro quo.

The Consistency Power
We are slaves to consistency.  When we learn what others are consistent with, we can frame our request accordingly.


The Contrast Power
In the real world of the brain, objective values simply don’t matter: perceptions rule.

The Reason Why Power
Scientific studies create and validate the Reason Why Power. Ask without a reason, get turned down. Provide a reason for acting, and you persuade compliance.

The Hope Power
Hope is the strongest motivator of all human activity.

This course presents the elements of each Power, shows how to activate each Power, how to apply individual Powers and Power combinations. We provide a process for determining which Powers will be most easily activated in each persuasion encounter.
“I would rather try to persuade a man to go along, because once I have persuaded him, he will stick.”  Dwight D. Eisenhower